![]() ![]() The Hallyu wave was born out of the Asian financial crisis that hit South Korea in 1997. It has been gradually spreading since the 1990’s – much before BTS formed their ARMY, before Hyun Bin and Son Ye-Jin crashed into our hearts with Crash Landing On You, and Parasite won the Oscar. The Hallyu (A Mandarin term designated to describe the growing popularity of the Korean entertainment industry) phenomenon did not take place overnight. ![]() ![]() Also in Explained | Why is the Korean show Squid Game insanely popular? ![]()
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